[{"data":1,"prerenderedAt":1932},["ShallowReactive",2],{"post\u002Fplant-biology-annual-meeting":3,"posts-latest\u002Fblog\u002Fplant-biology-annual-meeting":172,"posts-latest4":1111},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"_schema":10,"seoDescription":11,"author":11,"published":12,"imageUrl":13,"imageAlt":11,"shortTitle":14,"cardText":11,"body":15,"_type":166,"_id":167,"_source":168,"_file":169,"_stem":170,"_extension":171},"\u002Fblog\u002Fplant-biology-annual-meeting","blog",false,"","Plant Biology Annual Meeting: International Events Can Excel in Virtual World","Hear how the American Society of Plant Biologists embraced a virtual strategy to transform its Annual Scientific Meeting and achieve record new attendee numbers.","default",null,"2020-09-09T00:00:00Z","\u002Fsource-images\u002Fblog\u002Fplant-biology.jpg","International Events Can Excel in Virtual World",{"type":16,"children":17,"toc":155},"root",[18,26,31,38,43,48,54,59,65,70,76,81,86,92,97,103,108,114,119,124,130,135,140,145,150],{"type":19,"tag":20,"props":21,"children":22},"element","p",{},[23],{"type":24,"value":25},"text","Large international events bring together the best of the world's minds on a given topic. For the plant biology community, Plant Biology Worldwide Summit provides that venue to exchange ideas, review the latest research and explore tools.",{"type":19,"tag":20,"props":27,"children":28},{},[29],{"type":24,"value":30},"With travel at a standstill, American Society of Plant Biologists (ASPB) needed to create the space for its global community to connect virtually. Planning partners, Conference Managers designed an experience that drove active participation for a diverse set of attendees from around the world and across time zones.",{"type":19,"tag":32,"props":33,"children":35},"h2",{"id":34},"the-plant-biology-worldwide-summit-2020",[36],{"type":24,"value":37},"The Plant Biology Worldwide Summit 2020",{"type":19,"tag":20,"props":39,"children":40},{},[41],{"type":24,"value":42},"PB20 Plant Biology Worldwide Summit is a large international conference that caters to the leaders of the global plant biology community. From grad students to professionals with 20 years of experience in plant biology, participants experience a blend of research, education and networking opportunities. This year, the ASPB took the typically in-person event online allowing participants to access both synchronous (live) and asynchronous (on-demand) conference content over five days.",{"type":19,"tag":20,"props":44,"children":45},{},[46],{"type":24,"value":47},"The virtual event was designed to emphasize interaction between attendees and speakers while catering to an international audience across many time zones. Program content included many features that attendees love in person—poster sessions, workshops, an exhibitor showcase and networking opportunities—reworked for a virtual platform and added a new virtual career fair. The content remains online for participants to access for one year.",{"type":19,"tag":32,"props":49,"children":51},{"id":50},"challenge",[52],{"type":24,"value":53},"Challenge",{"type":19,"tag":20,"props":55,"children":56},{},[57],{"type":24,"value":58},"As COVID-19 hit and labs closed, research was suddenly and unexpectedly halted. This made carrying on with PB20 even more important. ASPB wanted to build a virtual event that delivered the benefits of its in-person experience which include the interaction between attendees, speakers and exhibitors sharing the latest research and solutions. Interaction and engagement is easy to facilitate when everyone is in one location, but PB20 is an international show, so the association had to build an experience that would work across many time zones. ASPB used the expertise of Conference Managers to design a multi-layered event that would allow attendees to consume content live and on-demand as their needs required and bring ROI for sponsors.",{"type":19,"tag":32,"props":60,"children":62},{"id":61},"strategy",[63],{"type":24,"value":64},"Strategy",{"type":19,"tag":20,"props":66,"children":67},{},[68],{"type":24,"value":69},"Rebuilding this large conference online meant there was no shortage of things to do. Conference Managers developed an experience that brought the in-person conference element online in a way that made sense, reached a wide audience and allowed for engagement.",{"type":19,"tag":32,"props":71,"children":73},{"id":72},"reformatting-the-program-content",[74],{"type":24,"value":75},"Reformatting the Program Content",{"type":19,"tag":20,"props":77,"children":78},{},[79],{"type":24,"value":80},"Since the event was originally scheduled to be held in person and planning was well underway when the switch was made, Conference Managers worked with ASPB to revamp the scheduled content into a format that made sense for virtual. This included shorter sessions, longer breaks and even accommodating speakers who didn’t want to give their talk virtually. The team also determined the best formats in which to present the various sessions in order to maintain strong interaction between attendees during sessions, and with speakers through Q&A, while addressing time zone issues.",{"type":19,"tag":20,"props":82,"children":83},{},[84],{"type":24,"value":85},"In all, it worked with 170 speakers to help them pre-record talks, join live chat discussions and answer questions through the Q&A tool. To give the international audience a chance to interact with headlining speakers it rebroadcast Plenary Sessions with the speaker live in the chat room and Q&A options. Similarly, poster sessions had audio overviews of the posters and opportunities for Q&A.",{"type":19,"tag":32,"props":87,"children":89},{"id":88},"attracting-new-faces",[90],{"type":24,"value":91},"Attracting New Faces",{"type":19,"tag":20,"props":93,"children":94},{},[95],{"type":24,"value":96},"In addition, the team worked hard to reach new attendees who hadn’t previously participated in the event when it was held in person. It created a special new group rate, giving organizations a chance to send more people who wouldn’t normally get to attend. In fact, a high school student even submitted an abstract and attended the conference, which under normal circumstances would have been much more difficult.",{"type":19,"tag":32,"props":98,"children":100},{"id":99},"networking",[101],{"type":24,"value":102},"Networking",{"type":19,"tag":20,"props":104,"children":105},{},[106],{"type":24,"value":107},"PB20 provided its attendees a variety of structured and ad hoc opportunities for small-group networking, group discussions and ways to connect with each other. Conference Managers created “hallway hangouts” in Zoom around topical areas to facilitate the type of connections that attendees might usually make over a coffee break between sessions.",{"type":19,"tag":32,"props":109,"children":111},{"id":110},"maximizing-sponsors-roi",[112],{"type":24,"value":113},"Maximizing Sponsors’ ROI",{"type":19,"tag":20,"props":115,"children":116},{},[117],{"type":24,"value":118},"To achieve the sponsorship sales goal for ASPB, Conference Managers provided first selection to sponsors that were committed to the in-person meeting and offered complimentary a virtual exhibit booth to those that maintained support. They created a package of features to help increase networking and leads such as adding additional resource links, a giveaway, video chat feature.",{"type":19,"tag":20,"props":120,"children":121},{},[122],{"type":24,"value":123},"Conference Managers also added additional analytics capabilities to provide as much data as possible to sponsors and exhibitors. The analytics will assist the sponsors\u002Fexhibitors to evaluate the ROI. Conference Managers also continued selling in a short sales time-frame to past supporters and new prospects, explaining changing benefits and answering questions about the new format so that sponsors were educated about their investments.",{"type":19,"tag":32,"props":125,"children":127},{"id":126},"results",[128],{"type":24,"value":129},"Results",{"type":19,"tag":20,"props":131,"children":132},{},[133],{"type":24,"value":134},"Most significantly, PB20 was able to expand its brand by presenting a virtual event. It achieved record attendance for the event, powered by a 32% jump in first time attendees.",{"type":19,"tag":20,"props":136,"children":137},{},[138],{"type":24,"value":139},"The format was also successful in providing value to attendees around the globe. They appreciated the on-demand content both during the event and post-conference. It allowed them to juggle re-opening of their labs, family needs, and other responsibilities to still have plenty of time to view the sessions and content. They could also more easily attend many talks as by clicking to a new session. Finally, they could ask the speaker more questions as Q&A time wasn’t limited to 10 minutes at the end of a presentation. Rather, questions could be asked throughout in the chat.",{"type":19,"tag":20,"props":141,"children":142},{},[143],{"type":24,"value":144},"Sponsors and exhibitors also gave positive feedback. Conference Managers helped ASPB transfer many of its secured exhibitors and sponsors from the in-person meeting to virtual sponsorship opportunities at the new virtual event or to move their funds to 2021, minimizing the need to issue refunds.",{"type":19,"tag":20,"props":146,"children":147},{},[148],{"type":24,"value":149},"Because of this experience, PB21 is likely to have some virtual components when it returns to its regular in-person event format.",{"type":19,"tag":20,"props":151,"children":152},{},[153],{"type":24,"value":154},"Bringing in experienced partners, Conference Managers can help event organizers deliver meaningful experiences and create innovative solutions for each event’s unique situation. They also position events for success in the future as the concept of meetings shifts to hybrid models.",{"title":7,"searchDepth":156,"depth":156,"links":157},2,[158,159,160,161,162,163,164,165],{"id":34,"depth":156,"text":37},{"id":50,"depth":156,"text":53},{"id":61,"depth":156,"text":64},{"id":72,"depth":156,"text":75},{"id":88,"depth":156,"text":91},{"id":99,"depth":156,"text":102},{"id":110,"depth":156,"text":113},{"id":126,"depth":156,"text":129},"markdown","content:blog:plant-biology-annual-meeting.md","content","blog\u002Fplant-biology-annual-meeting.md","blog\u002Fplant-biology-annual-meeting","md",[173,600,798],{"_path":174,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":175,"description":176,"_schema":10,"seoDescription":177,"author":178,"published":179,"imageUrl":180,"imageAlt":11,"shortTitle":11,"cardText":11,"body":181,"_type":166,"_id":597,"_source":168,"_file":598,"_stem":599,"_extension":171},"\u002Fblog\u002Fbuilding-a-greener-future-why-sustainability-matters-more-than-ever-in-the-events-industry","Building a Greener Future: Why Sustainability Matters More Than Ever in the Events Industry","The events industry is experiencing a transformation. As climate consciousness rises and environmental concerns become impossible to ignore, event professionals worldwide are reimagining how we gather, celebrate, and connect. But why does sustainability matter so much in our industry, and more importantly, how can each of us contribute to meaningful change?","Why Sustainability Matters More Than Ever in the Events Industry","content\u002Fteam\u002Fgary-ricketts.md","2025-08-18T13:13:31Z","\u002Fsource-images\u002Fblog\u002Fsust.jpeg",{"type":16,"children":182,"toc":595},[183,191,196,200,208,221,226,234,244,254,264,274,284,292,300,310,320,330,340,348,358,368,378,386,396,406,416,424,432,462,470,498,506,534,542,547,552,560,565,570,575,583,587],{"type":19,"tag":20,"props":184,"children":185},{},[186],{"type":19,"tag":187,"props":188,"children":189},"strong",{},[190],{"type":24,"value":175},{"type":19,"tag":20,"props":192,"children":193},{},[194],{"type":24,"value":195},"By:  Gary Ricketts",{"type":19,"tag":20,"props":197,"children":198},{},[199],{"type":24,"value":176},{"type":19,"tag":20,"props":201,"children":202},{},[203],{"type":19,"tag":187,"props":204,"children":205},{},[206],{"type":24,"value":207},"The Environmental Reality of Events",{"type":19,"tag":20,"props":209,"children":210},{},[211,213,219],{"type":24,"value":212},"The events industry has a significant environmental footprint that's often invisible to attendees enjoying a seamless experience. Consider the numbers: a typical conference for 1,000 people generates approximately 530 tons of CO2 emissions—equivalent to the annual carbon footprint of 85 cars ",{"type":19,"tag":214,"props":215,"children":216},"em",{},[217],{"type":24,"value":218},"(BeaconLive).",{"type":24,"value":220}," This impact comes from multiple sources: venue energy consumption, transportation of attendees and materials, catering waste, single-use materials, and the production of promotional items that often end up in landfills within weeks.",{"type":19,"tag":20,"props":222,"children":223},{},[224],{"type":24,"value":225},"Beyond carbon emissions, events contribute to waste generation, water consumption, and resource depletion. The average conference attendee generates 1.89 pounds of waste per day, much of which isn't recycled. Meanwhile, the demand for fresh flowers, elaborate decorations, and branded swag creates a ripple effect throughout supply chains, often involving resources extracted from fragile ecosystems.",{"type":19,"tag":20,"props":227,"children":228},{},[229],{"type":19,"tag":187,"props":230,"children":231},{},[232],{"type":24,"value":233},"Why Sustainable Events Matter",{"type":19,"tag":20,"props":235,"children":236},{},[237,242],{"type":19,"tag":187,"props":238,"children":239},{},[240],{"type":24,"value":241},"Environmental Stewardship",{"type":24,"value":243},": The most obvious reason is our responsibility to protect the planet. Events bring people together to share ideas, celebrate milestones, and build connections—but not at the expense of future generations' ability to do the same.",{"type":19,"tag":20,"props":245,"children":246},{},[247,252],{"type":19,"tag":187,"props":248,"children":249},{},[250],{"type":24,"value":251},"Economic Benefits",{"type":24,"value":253},": Sustainable practices often reduce costs. LED lighting cuts energy bills, digital materials eliminate printing costs, and local sourcing reduces transportation expenses. Many event organizers discover that going green also means improving their bottom line.",{"type":19,"tag":20,"props":255,"children":256},{},[257,262],{"type":19,"tag":187,"props":258,"children":259},{},[260],{"type":24,"value":261},"Brand Reputation and Values Alignment",{"type":24,"value":263},": Today's consumers and corporate clients increasingly choose partners based on environmental values. Sustainable events demonstrate genuine commitment to social responsibility, attracting environmentally conscious attendees and sponsors.",{"type":19,"tag":20,"props":265,"children":266},{},[267,272],{"type":19,"tag":187,"props":268,"children":269},{},[270],{"type":24,"value":271},"Innovation and Creativity",{"type":24,"value":273},": Sustainability constraints often spark the most creative solutions. When you can't rely on disposable decorations or single-use items, teams develop innovative approaches that are often more memorable and impactful than traditional methods.",{"type":19,"tag":20,"props":275,"children":276},{},[277,282],{"type":19,"tag":187,"props":278,"children":279},{},[280],{"type":24,"value":281},"Regulatory Preparedness",{"type":24,"value":283},": As governments worldwide implement stricter environmental regulations, building sustainable practices now prepares organizations for future compliance requirements.",{"type":19,"tag":20,"props":285,"children":286},{},[287],{"type":19,"tag":187,"props":288,"children":289},{},[290],{"type":24,"value":291},"How We Can All Make a Difference",{"type":19,"tag":20,"props":293,"children":294},{},[295],{"type":19,"tag":187,"props":296,"children":297},{},[298],{"type":24,"value":299},"For Event Professionals",{"type":19,"tag":20,"props":301,"children":302},{},[303,308],{"type":19,"tag":187,"props":304,"children":305},{},[306],{"type":24,"value":307},"Venue Selection and Energy Management",{"type":24,"value":309}," Choose venues with green certifications like LEED or BREEAM. Partner with locations that use renewable energy, have robust recycling programs, and prioritize water conservation. When venue options are limited, work with existing spaces to implement temporary sustainable measures.",{"type":19,"tag":20,"props":311,"children":312},{},[313,318],{"type":19,"tag":187,"props":314,"children":315},{},[316],{"type":24,"value":317},"Waste Reduction Strategies",{"type":24,"value":319}," Eliminate single-use items wherever possible. Replace bottled water with filtered stations, use digital signage instead of printed banners, and choose reusable or compostable serving materials. Implement clear waste sorting systems and partner with local organizations to donate leftover food and materials.",{"type":19,"tag":20,"props":321,"children":322},{},[323,328],{"type":19,"tag":187,"props":324,"children":325},{},[326],{"type":24,"value":327},"Transportation and Logistics",{"type":24,"value":329}," Encourage public transportation, carpooling, and virtual participation options. Choose local suppliers to reduce transportation emissions, and when shipping is necessary, consolidate deliveries and choose carbon-neutral shipping options.",{"type":19,"tag":20,"props":331,"children":332},{},[333,338],{"type":19,"tag":187,"props":334,"children":335},{},[336],{"type":24,"value":337},"Catering Innovation",{"type":24,"value":339}," Work with caterers who prioritize local, seasonal, and plant-based options. Food production accounts for a significant portion of event emissions, so menu choices matter. Implement accurate headcounts to minimize food waste, and establish partnerships with food rescue organizations.",{"type":19,"tag":20,"props":341,"children":342},{},[343],{"type":19,"tag":187,"props":344,"children":345},{},[346],{"type":24,"value":347},"For Attendees",{"type":19,"tag":20,"props":349,"children":350},{},[351,356],{"type":19,"tag":187,"props":352,"children":353},{},[354],{"type":24,"value":355},"Travel Mindfully",{"type":24,"value":357}," Choose events based partly on accessibility by sustainable transportation. When flying is necessary, consider carbon offset programs and extend trips to maximize the value of your travel emissions.",{"type":19,"tag":20,"props":359,"children":360},{},[361,366],{"type":19,"tag":187,"props":362,"children":363},{},[364],{"type":24,"value":365},"Participate Actively",{"type":24,"value":367}," Bring reusable water bottles, use digital business cards, and follow event recycling guidelines. Choose accommodations with strong sustainability practices and explore destinations using public transportation or walking.",{"type":19,"tag":20,"props":369,"children":370},{},[371,376],{"type":19,"tag":187,"props":372,"children":373},{},[374],{"type":24,"value":375},"Advocate for Change",{"type":24,"value":377}," Provide feedback to event organizers about sustainability initiatives. Ask about environmental practices when registering for events, and support organizations that prioritize sustainable practices.",{"type":19,"tag":20,"props":379,"children":380},{},[381],{"type":19,"tag":187,"props":382,"children":383},{},[384],{"type":24,"value":385},"For Suppliers and Vendors",{"type":19,"tag":20,"props":387,"children":388},{},[389,394],{"type":19,"tag":187,"props":390,"children":391},{},[392],{"type":24,"value":393},"Sustainable Product Development",{"type":24,"value":395}," Develop eco-friendly alternatives to traditional event materials. Invest in reusable displays, biodegradable promotional items, and energy-efficient equipment.",{"type":19,"tag":20,"props":397,"children":398},{},[399,404],{"type":19,"tag":187,"props":400,"children":401},{},[402],{"type":24,"value":403},"Transparent Reporting",{"type":24,"value":405}," Provide clear information about the environmental impact of your products and services. Help clients make informed decisions by sharing carbon footprint data and sustainability certifications.",{"type":19,"tag":20,"props":407,"children":408},{},[409,414],{"type":19,"tag":187,"props":410,"children":411},{},[412],{"type":24,"value":413},"Collaboration and Innovation",{"type":24,"value":415}," Partner with other suppliers to develop circular economy solutions where one vendor's waste becomes another's resource. Share best practices and collaborate on industry-wide sustainability standards.",{"type":19,"tag":20,"props":417,"children":418},{},[419],{"type":19,"tag":187,"props":420,"children":421},{},[422],{"type":24,"value":423},"Practical Steps to Get Started",{"type":19,"tag":20,"props":425,"children":426},{},[427],{"type":19,"tag":187,"props":428,"children":429},{},[430],{"type":24,"value":431},"Immediate Actions",{"type":19,"tag":433,"props":434,"children":435},"ul",{},[436,442,447,452,457],{"type":19,"tag":437,"props":438,"children":439},"li",{},[440],{"type":24,"value":441},"Conduct a sustainability audit of your current practices",{"type":19,"tag":437,"props":443,"children":444},{},[445],{"type":24,"value":446},"Switch to digital invitations and programs",{"type":19,"tag":437,"props":448,"children":449},{},[450],{"type":24,"value":451},"Implement comprehensive recycling and composting systems",{"type":19,"tag":437,"props":453,"children":454},{},[455],{"type":24,"value":456},"Choose venues within walking distance of public transportation",{"type":19,"tag":437,"props":458,"children":459},{},[460],{"type":24,"value":461},"Replace bottled water with filtration systems",{"type":19,"tag":20,"props":463,"children":464},{},[465],{"type":19,"tag":187,"props":466,"children":467},{},[468],{"type":24,"value":469},"Medium-term Goals",{"type":19,"tag":433,"props":471,"children":472},{},[473,478,483,488,493],{"type":19,"tag":437,"props":474,"children":475},{},[476],{"type":24,"value":477},"Develop relationships with certified sustainable suppliers",{"type":19,"tag":437,"props":479,"children":480},{},[481],{"type":24,"value":482},"Create a sustainability policy for your organization",{"type":19,"tag":437,"props":484,"children":485},{},[486],{"type":24,"value":487},"Implement carbon footprint measurement for all events",{"type":19,"tag":437,"props":489,"children":490},{},[491],{"type":24,"value":492},"Establish partnerships with local environmental organizations",{"type":19,"tag":437,"props":494,"children":495},{},[496],{"type":24,"value":497},"Train staff on sustainable event practices",{"type":19,"tag":20,"props":499,"children":500},{},[501],{"type":19,"tag":187,"props":502,"children":503},{},[504],{"type":24,"value":505},"Long-term Vision",{"type":19,"tag":433,"props":507,"children":508},{},[509,514,519,524,529],{"type":19,"tag":437,"props":510,"children":511},{},[512],{"type":24,"value":513},"Achieve carbon neutrality for all events",{"type":19,"tag":437,"props":515,"children":516},{},[517],{"type":24,"value":518},"Develop closed-loop waste systems",{"type":19,"tag":437,"props":520,"children":521},{},[522],{"type":24,"value":523},"Create industry partnerships for sustainable innovation",{"type":19,"tag":437,"props":525,"children":526},{},[527],{"type":24,"value":528},"Influence policy changes that support sustainable events",{"type":19,"tag":437,"props":530,"children":531},{},[532],{"type":24,"value":533},"Educate the broader community about sustainable practices",{"type":19,"tag":20,"props":535,"children":536},{},[537],{"type":19,"tag":187,"props":538,"children":539},{},[540],{"type":24,"value":541},"The Ripple Effect of Change",{"type":19,"tag":20,"props":543,"children":544},{},[545],{"type":24,"value":546},"When we prioritize sustainability in events, we create ripples that extend far beyond the event itself. Attendees learn about environmental practices and take them home. Suppliers adapt their offerings to meet demand for sustainable options. Venues invest in green infrastructure. Communities benefit from reduced waste and increased economic activity from local sourcing.",{"type":19,"tag":20,"props":548,"children":549},{},[550],{"type":24,"value":551},"These changes also influence other industries. Hotels improve their sustainability practices to attract event business. Restaurants develop plant-based catering options. Technology companies create solutions for virtual and hybrid events that reduce travel needs.",{"type":19,"tag":20,"props":553,"children":554},{},[555],{"type":19,"tag":187,"props":556,"children":557},{},[558],{"type":24,"value":559},"Looking Forward",{"type":19,"tag":20,"props":561,"children":562},{},[563],{"type":24,"value":564},"The future of sustainable events isn't just about doing less harm—it's about creating positive impact. Imagine events that generate renewable energy, sequester carbon through landscaping choices, support local ecosystems, and leave destinations better than they found them. This isn't fantasy; it's the direction forward-thinking event professionals are already heading.",{"type":19,"tag":20,"props":566,"children":567},{},[568],{"type":24,"value":569},"The events industry has always been about bringing people together to create meaningful experiences. By embracing sustainability, we ensure that these connections can continue for generations to come. Every sustainable choice, no matter how small, contributes to a larger transformation that will define the future of our industry.",{"type":19,"tag":20,"props":571,"children":572},{},[573],{"type":24,"value":574},"The question isn't whether we can afford to make these changes—it's whether we can afford not to. The time for sustainable events isn't someday in the future. It's now, and it starts with each of us making conscious choices about how we gather, celebrate, and connect.",{"type":19,"tag":20,"props":576,"children":577},{},[578],{"type":19,"tag":187,"props":579,"children":580},{},[581],{"type":24,"value":582},"The power to create a more sustainable events industry lies in our collective hands. Let's use it wisely.",{"type":19,"tag":584,"props":585,"children":586},"hr",{},[],{"type":19,"tag":20,"props":588,"children":589},{},[590],{"type":19,"tag":214,"props":591,"children":592},{},[593],{"type":24,"value":594},"Ready to make your next event more sustainable? Start with one small change and build from there. Every step toward sustainability is a step toward a better future for our industry and our planet.",{"title":7,"searchDepth":156,"depth":156,"links":596},[],"content:blog:building-a-greener-future-why-sustainability-matters-more-than-ever-in-the-events-industry.md","blog\u002Fbuilding-a-greener-future-why-sustainability-matters-more-than-ever-in-the-events-industry.md","blog\u002Fbuilding-a-greener-future-why-sustainability-matters-more-than-ever-in-the-events-industry",{"_path":601,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":602,"description":603,"_schema":10,"seoDescription":602,"author":604,"published":605,"imageUrl":606,"imageAlt":11,"shortTitle":11,"cardText":11,"body":607,"_type":166,"_id":795,"_source":168,"_file":796,"_stem":797,"_extension":171},"\u002Fblog\u002Fbreaking-the-mold-how-spontaneity-is-revolutionizing-event-experiences","Breaking the Mold: How ‘Spontaneity’ is Revolutionizing Event Experiences","Spontaneous Think Tanks: This is the magic of collaborative sessions.","content\u002Fteam\u002Fmatt-laws.md","2025-08-18T12:48:28Z","\u002Fsource-images\u002Fblog\u002Fstt.jpg",{"type":16,"children":608,"toc":793},[609,616,624,629,632,637,642,647,652,657,665,670,675,680,685,693,698,706,711,719,724,732,737,742,750,755,760,783,788],{"type":19,"tag":20,"props":610,"children":611},{},[612],{"type":19,"tag":187,"props":613,"children":614},{},[615],{"type":24,"value":602},{"type":19,"tag":20,"props":617,"children":618},{},[619],{"type":19,"tag":214,"props":620,"children":621},{},[622],{"type":24,"value":623},"Transforming passive attendees into active collaborators through the power of impromptu ideation.",{"type":19,"tag":20,"props":625,"children":626},{},[627],{"type":24,"value":628},"By Matt Laws",{"type":19,"tag":584,"props":630,"children":631},{},[],{"type":19,"tag":20,"props":633,"children":634},{},[635],{"type":24,"value":636},"You're at a conference, sitting through yet another PowerPoint presentation, when suddenly the facilitator announces a 45-minute think tank session. Within minutes, you find yourself huddled with five strangers, tackling a real industry challenge, and generating solutions that could actually change your field. Your energy is through the roof, connections are forming organically, and for the first time all day, you're not checking your phone.",{"type":19,"tag":20,"props":638,"children":639},{},[640],{"type":24,"value":641},"This is the magic of collaborative sessions.",{"type":19,"tag":20,"props":643,"children":644},{},[645],{"type":24,"value":646},"Now imagine planning a Spontaneous Think Tank™ into your agenda for more of these collaborative sessions and fewer “sit and get” beat-downs.",{"type":19,"tag":20,"props":648,"children":649},{},[650],{"type":24,"value":651},"But here’s the trick: there’s nothing “impromptu” about a truly transformative Spontaneous Think Tank.",{"type":19,"tag":20,"props":653,"children":654},{},[655],{"type":24,"value":656},"Despite what some might say, these aren’t chaotic brainstorming circles that pop up like mushrooms after a rainstorm. 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In our high-tech society, a diminishing number of person-to-person interactions are required to complete daily activities. And yet, studies have proven it’s social connections that shape who we are, how we feel, and possibly how long we live. So if relationships are that crucial, nurturing them within new or existing live events is a key facet in your business model.",{"type":19,"tag":20,"props":828,"children":829},{},[830],{"type":19,"tag":187,"props":831,"children":832},{},[833],{"type":24,"value":800},{"type":19,"tag":20,"props":835,"children":836},{},[837],{"type":24,"value":838},"ROR is about assessing the value you generate through cultivating and maintaining meaningful relationships with your audience. Events, especially in person, are one of the most powerful ways to boost brand awareness and build long-lasting loyalty. In fact, 95% of people are more likely to trust a brand after engaging with it face-to-face at live events. 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Establish multiple data collection touchpoints throughout the event journey, including registration systems, mobile apps, badge scanners, and post-event surveys to capture comprehensive attendee behavior. Implement real-time analytics dashboards to monitor engagement metrics during the event, allowing for immediate adjustments to improve attendee experience. After the event, combine qualitative feedback with quantitative metrics to develop actionable insights, and leverage advanced analytics tools to identify patterns, segment attendees, and create predictive models for future events. 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Some popular options include ",{"type":19,"tag":1883,"props":1884,"children":1888},"a",{"href":1885,"rel":1886},"https:\u002F\u002Fwww.eventpro.net\u002Fevent-venue-data-analysis-software.html",[1887],"nofollow",[1889],{"type":24,"value":1890},"EventPro",{"type":24,"value":1892},", ",{"type":19,"tag":1883,"props":1894,"children":1897},{"href":1895,"rel":1896},"https:\u002F\u002Fwww.bizzabo.com\u002Fevent-management-software\u002Fevent-data-analytics",[1887],[1898],{"type":24,"value":1899},"Bizzabo",{"type":24,"value":1892},{"type":19,"tag":1883,"props":1902,"children":1905},{"href":1903,"rel":1904},"https:\u002F\u002Fwww.bearanalytics.com\u002F",[1887],[1906],{"type":24,"value":1907},"Bear Analytics",{"type":24,"value":1892},{"type":19,"tag":1883,"props":1910,"children":1913},{"href":1911,"rel":1912},"https:\u002F\u002Fwww.eventsair.com\u002Fevent-management-software\u002Fevent-analytics",[1887],[1914],{"type":24,"value":1915},"EventsAir",{"type":24,"value":1917},", and ",{"type":19,"tag":1883,"props":1919,"children":1922},{"href":1920,"rel":1921},"https:\u002F\u002Famplitude.com\u002F",[1887],[1923],{"type":24,"value":1924},"Amplitude",{"type":24,"value":1926},". These platforms offer features like real-time data dashboards, key performance indicator tracking, and personalized analytics to help event organizers gain insights into their events.",{"title":7,"searchDepth":156,"depth":156,"links":1928},[],"content:blog:the-importance-of-collecting-and-analyzing-event-data-analytics.md","blog\u002Fthe-importance-of-collecting-and-analyzing-event-data-analytics.md","blog\u002Fthe-importance-of-collecting-and-analyzing-event-data-analytics",1789487158541]